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Our value is always oriented towards people. Where everyone enjoys better lives, KG is moving forward with new possibilities. KG will lead the way for a more beautiful, more pleasant and more prosperous world, in a place closest to life.
Introduction of CI
Symbol
The shape of KG Engineering General Architects & Engineers Office’s symbol mark has been designed in tender texture using serif in order to portray the corporate will of pursuing human-centric emotional management. For the fundamental color, blue indicating credibility has been used, together with deep blue, symbolizing scale and development to portray the status filled with vision and certainty as a global company taking the challenge towards the world.
Along with such, gradual formation of light has been expressed at the center of the symbol to depict ‘dawn’, in other words, the newly commencing light of hope, demonstrating the endless growth of KG Engineering General Architects & Engineers Office towards a promising future.
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Signature
The signature, combined with the symbol mark and logo type of KG Engineering General Architects & Engineers Office has been constituted of a shape and ratio that could emphasize the vision and core value of KG Engineering General Architects & Engineers Office.
Color
As for the CI of KG Engineering General Architects & Engineers Office, blue series has been used as the main basic color but it can be expressed as 4 types of colors as below, depending on the environment of CI utilization.
Symbol
The symbol mark of Boram depicts the sun, sea, land and the happiness of all living organisms existing in them. It embraces the ideal of ‘engineering that harmonizes with nature’ and representative colors symbolizing each element have been designated for the colors, as well.
In terms of composition, each element has been allocated stably. Lines and curves have been harmonized by using horizontal line and horizon as motive, enhancing visual stability.
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Signature
The signature, combined with the symbol mark and logo type of Boram has been constituted of a shape and ratio that could emphasize the vision and core values of Boram.
Color
As for the main color of Boram’s CI, the main color is used as basic but it can be expressed in single color, depending on the environment of CI utilization.
In case it is utilized as a single color, it cannot deviate from the 2 types of achromatic colors and the 2 types of special colors specified below.
Symbol
The symbol, as a representative design element that symbolizes GK Engineering, constitutes the identity and plays the most important role in creating an integrated image. Therefore, it should be managed meticulously so that distortion doesn’t occur in its shape, color and others.
Fundamentally, blue indicating trust has been used to express the status filled with vision and certainty. Along with such, gradual formation of light has been expressed at the center of the symbol to depict the ‘dawn’, in other words, the light of hope that is newly commencing, ultimately demonstrating the endless growth of GK Engineering towards a promising future.
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Signature
The signature, as a combination of symbol and logo type in optimal proportion, is used by selecting the appropriate signature type depending on the characteristics of the applied medium.
Color
As a color that has been selected to deliver the image of GK Engineering well, there may be a slight difference in the reproduction of color depending on the characteristics of the medium in terms of color expression but the color closest to the example color should be expressed.
